Problem

We chose an aspect of our lifestyle which is extremely necessary to survive. Clothing. 

The fashion industry is the second most water-intensive industry in the world, after agriculture.

It is estimated that the fashion industry uses around 93 billion cubic meters of water per year, which is 4% of all freshwater extraction globally.

Therefore, we decided to take this issue into our hands and turn this problem into an opportunity.

Solution

We are fundraising by selling clothes which are produced from less water intensive methods.

Such as :

• Recycled textiles require less water to produce than virgin materials. 
• Using water-saving dyeing techniques. There are a number of water-saving dyeing techniques available, such as low-impact dyeing and digital printing.
• Waterless finishing techniques use heat or steam to set the dyes and finishes, instead of water. 
• Using water-efficient equipment. There are a number of water-efficient machines available for use in the textile industry.

How effective is this?

• Organic cotton: A study by the Textile Exchange found that organic cotton production uses 91% less water than conventional cotton production.
• Recycled polyester: A study by the University of Manchester found that recycled polyester uses 80% less water than virgin polyester.
• Waterless dyeing: A study by the University of California, Los Angeles found that waterless dyeing techniques can save up to 90% of the water used in traditional dyeing methods.
• Water-efficient washing machines: A study by the Energy Star program found that water-efficient washing machines can save up to 50% of the water used in traditional washing machines.

Why would brands collaborate with us?

To build brand awareness: Collaborations can help brands build brand awareness. When two brands collaborate, they are essentially putting their names together, which can help to raise awareness of both brands.

To promote the cause

Collaborations can also be used to promote a cause. For example, in our case, a brand might collaborate with a charity to raise money for a specific cause. This can help the brand to show its commitment to social responsibility and to connect with its customers on a deeper level.

Our product